
Over the last several years, the proliferation of instant one-to-one and one-to-many communication,
as well as the widespread availability of information on products and services on the Internet has
created the empowered consumer. This newly empowered consumer is affecting the way that companies
do business and increased competitive pressure. Companies need to ask themselves if their contact
center is allowing them to meet their customer’s needs. If not, there may be room for contact center
improvement. Taking a unified approach or incorporating performance optimization solutions, like
workforce management, performance management, quality management or campaign management, might be the answer.
You know the stats: Nearly 75 percent of consumers who have had a bad experience with a contact center say
they will do less business with that company, and 60 percent of those same customers say they will do much
less business. Clearly, the quality of customer-company interactions has a direct effect on revenue,
reputation, and repeat business. Looking at the intelligence created in the contact center from a
strategic perspective helps management consider everything going on in the contact center and act
immediately to provide greater opportunities for engaging customers, maximizing the performance of
agents, optimizing resources, and improving the quality of interactions.
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